Colonial Broadcasting

Colonial Broadcasting Company Executive Summary Colonial Broadcasting Co (CBC), a major American television network, must match which of the unlike factors plays a key role in optimizing the ratings of its movie. The pastime report contains statistical analysis on the different relationships among the factors influencing ratings. The Regression Model For a detailed description of the variables and the defined statistical terms used in this report, see [ Annex 1 ]. Based on the sample data provided and the statistical analysis, the following reverting equation has been derived: Ratings = 13.729 - 1.540*BBS + 1.281*Winter + 1.164*Sunday +1.593*Monday + 1.854* particular + 0.910*(SQRT)Stars + 8.413*Log (Previous Rating) - 10.206 *Log (Competition) This equation accounts for 44.3% of the observed variation in ratings, with a threadbare error of 1.897 (see [ Annex 3 ] for abundant details). Assumptions for this model can also be found on the same Annex. Methodology Set up the model, choose the data The sample coat of 88 observations is greater than 30 and therefore sufficient to be considered representative of the entire population. Ratings was chosen as the most attach dependent variable since the success of a network relies on how many people watch their particular program/movie.

An initial multiple regression was then run with all the be non-transformed variables against ratings. This resulted in an adjusted R2 value of 36%, meaning the regression equation accounts for 36% of the observed variation in ratings. The standard error was 2.04, and the t-stats showed that every explanatory variable was statistically applicable except ABN, Month and Day (see [ Annex 7 ]). Intuitively, many data points possibly could have a non-linear relationship and different tests were performed to see what kind of relationships existed. It was concluded that several did exist and an chronicle will be shown later why these were so. Look at the scatter plots... If you want to get a full essay, gear up it on our website: Orderessay

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