Air Asia Facts

(5) synergy in ingormationtechnology and telecommunications, which support AirAsia Internet and mobile promise bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship, Advanced Information Service, beingness able toreserve tickets through its short-messaging service (SMS). AirAsia with its politically powerful backermay head grow up to bite. This helps it open the Thailand market he IPO strengthens AirAsia remainder sheet, further cuts its existing lowcosts at 2.5 US cents per ASK and accelerates our exploitation plans throughout Asia. The IPO also allowsAirAsia to expand its fleet of 18 Boeing 737-300s. Low cost airlines are anticipated to have great potential in Asia as there are many Asian cities with apopulation above one million people from each one as well as a rising inwardness class population. This growth of spunk class in Asia provides a huge market potential for AirAsia to grow. However, as the market isbecoming larger, much airlines or new comers would like to get a component part of the action.

For example,Budget airlines, it is estimated, will capture Air Asia was re-launched in the aftermath of the September 11 events - Aircraft costs were declining at that time An attractive market: - Geographical conditions = peaceful Asia is made up numerous islands and poor road network human ecology: - more than 558 million inhabitants (ASEAN countries) and over 3 billions with China and India - urbanization (many cities have more than 1 million inhabitants) and growth of the middle class population (3)Its Strategy: - Differentiation strategy by simplification cunning and competitive ticket price, even compared to bus and road fare negociate power of customersBargaining power of supplierThreats of potential entrantsThreats of stockpile productsRivalry within industry Medium Many customers but high aesthesia to prices. Develop-ment of substitute productLow Hard competition between Airbus, Boeing, ATR and othersSizeable... If you desire to get a full essay, order it on our website: Orderessay

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