Case Ryanair

Student:Nicole Ensing Corrector:Rinke Bolster 2nd corrector: Sicco Jacobs Introduction Step 1: Indentifying positioning questions Inkorten!!!! 1. abbreviation of the Ryanair Case- the low fares airline A new airline union was founded in 1985, namely Ryanair. This company was the first competitor for Aer Lingus. During the first social classs, they were rattling a good attend to conventional airline with ii classes of seating and leasing three different types of aircraft. At the beginning of the nineties they turned their airline company company from a dependable service into a low fares, no frills-carrier. The restyling had been based on the model of Southwest Airlines. In 1995/1996 hired Tony Ryan who was the founder of this company Michael OLeary who was going to lead the new management team. As a result of the restyling in 1997, they were able to become floated on the Dublin Stock Exchange and the NASDAQ. In the same year the Ryan family sold the company for IR £56.7m and purchased a lay on the line of 61% for only IR £0.9m. Micheal OLeary also purchased a stake, which was 17.9% for IR £0.9m. Another investment group led by David Bonderman invested IR£1m in equity and an IR£24m loan through Irish Air (vehicle company). In return they received a stake of 19.9%.

David Bonderman, who was already chairman of Continental Airlines, became also chairman of Ryainair at the flotation which provided credibility in the US. During the following years the shares of the Ryans, Oleary and also Bonderman decreased. Ryanairs objective is to maintain its position as atomic number 63s leading low fares airline, operating frequent plosive- to- point short-haul flights, mainly out of regional and secondary airports. No frills service with low fares, in order to stimulate demand from budget- intended leisure and business travelers. Ryanair wants to achieve growth by initiating spare and new routes from Dublin and London to other cities in Europe, or so of these routes are being served by... If you want to get a full essay, order it on our website: Orderessay

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