Hey Man

1. Introduction W Hotels is Starwoods luxury boutique hotel brand. The hotel brand, which generally merchandises towards a jr. crowd, was launched in 1998 with its starting signal property, W New York, at 541 Lexington driveway in Manhattan. The brand has expanded internationally with properties opening first in Mexico City, capital of South Korea, and Istanbul. The brands first resort property is W Maldives Retreat &type A; Spa. [1] The W Seoul Walkerhill, opened in August, 2004 (formerly a Sheraton pre-2004), is a luxury boutique [2] hotel, part of the W Hotel brand owned by Starwood. It stands on the slopes of Mount Acha bossy the Han River in the tourist-oriented Walkerhill area, Gwangjin-gu, eastern Seoul, Korea. The master planning and architecture project is by RAD/Aaron Tan. The interior of the 14-storey hotel was designed jointly by RAD (Away Spa, grand ballroom and W studio), Tony Chi (F&B outlets) and a New York-based firm, Studio Gaia. It has 253 rooms, each pursuit one of four themes: Media (with a DVD home household), Scent, Spa (with a spa bath) and Wonderful (the standard).[3] W Seoul Walkerhill was named as one of Condé Nasts Traveller magazines Hot List of 2005.[4] As of 2007 the hotels occupancy rates had not matched those of its rivals, but it was aiming for a 20%-25% revenue increase, mainly by increasing midweek sales. 2.

environmental Analysis SWOT analysis Strengh * Synergy effect from two initiation top class hotel brand: Sheraton Hotel and W Hotel * Good perspective and landscape besides Han river and Acha Mountain * Strong financial declare of SK Networks * New and differentiating experience oriented offerings * Specialized service offerings(such as Baby me, Romance Package etc) Weakness * Unprecedented and design-oriented glide slope is restricted to all age groups in Korea * 2nd market share in domestic hotel industry Opportunity * Increase the form of foreign tourists to Korea * Expansion of service... If you want to get a skillful essay, order it on our website: Orderessay

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