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APPLE INC. INTRODUCTION Established in California on the initiatory of April 1976, apple Inc., formerly known as Apple Computers Inc., is in the first place in the problem of designing, manufacturing and marketing of personal computers, related packet and hardware, services, peripherals and networking solutions. Apple revolutionized the media industry with the introduction of the iPod and iPh peerless to the market. Additionally, they run an online media store discover iTunes Store which can be accessed via iTunes software. PESTEL Analysis on Apple Inc. In analysing the macro- environment, it is important to identify the factors that might influence the faces demand and supply levels and its cost (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). A PESTEL is one of the frameworks that help to down the stairsstand market growth or decline, business position, potential and direction for operations (Kotler, 1998). PESTEL analysis is also reusable when entering a newfangled market or commencement business operations in a new unsophisticated and helps to tackle mere assumptions and adapt quickly and effectively to the realities of the new environment. PESTEL also ensures that companys performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985).

Political Factors Political factors that Apple Inc., might have to memorise into consideration when launching a new product or entering a new market might be laws and regulation like the Employment law, Consumer protection Law, competitive regulations, inter-country relationships, terrorism, taxes and political sympathies structures. For example, in some countries it is illegal to employ people under a certain age without proper approval by the guardians. Also some countries enforce importance of local workplace before employing a foreign person. In January 2007, Apple Inc. was charge of backdating stock options after an internal investigation. Backdating stock options in the U.S could bestow to... If you want to get a full essay, order it on our website: Orderessay

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