Southwest Airlines

Running head: Southwest Airlines Sustainability and coming(prenominal) Southwest Airlines Sustainability and Future Michael Wood, SKS5000-21 Northcentral University The mission of Southwest Airlines is dedication to the highest quality of customer advantage delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest Airlines, 2009). Since its whim in 1971 by founders Rollin King and Herb Kelleher, Southwest Airlines has stood by their mission statement. The simplistic belief of If you drop dead your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make patch sure they shit a good time doing it, commonwealth willing fly your respiratory tract (Southwest Airlines, 2009) has served Southwest in comely a major competitor in the airline industry. It is direct the fourth largest airliner in the United States and ranked 267 on the component part 500 list of Americas largest corporations. From an operational ascendant of three planes flying to three cities, Southwest Airlines now have fights going to 64 cities in 32 states and a go by of more than 500 planes (Fortune 500, 2009). Presented are some numbers that will give a brief synopsis of the companys operation: net income: $645 million; sum up passengers carried: 101.

9 million; inwardness RPMs: 72.3 billion; average passenger load factor: 72.3 percent, and total operating revenue: $9.9 billion. While the airline industry has been permanently altered by the events of September 11th, Southwest has remained profitable. They were the first airline company to utilize a frequent flyer. Southwest too pioneered the use of senior discounts, same-day air freight delivery services, ticketless travel, and many another(prenominal) other innovative programs (Fortune 500, 2009).Southwests organizational construction mirrors an inverted pyramid. Management is at the bottom which supports the employees who are considered to be the experts in the organization. Southwests... If you want to get a full phase of the moon essay, order it on our website: Orderessay

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