Strategy Report on Bajaj Pullsar

1/12/2010 | Product Progress Report To: Prof. Srikantan By: Manikanteswer Bathi Babu Madhu vani Vinay B V Rohit BAJAJ PULSAR| Marketing Management & Analysis | Introduction: Bajaj Pulsar launched in a year 2001 has been the biggest success of the two wheeler manufacturing in the recent times. Pulsar has been the best interchange price in its segment since its launched. Bajaj has been continuously able to position pulsar very effectively targeting it in the merchandise has the youth sports bike. Since, it launched eight long time back. Pulsar has had not less than five face-lifts. With Pulsar Bajaj bounced back in to the Indian two wheeler automobile industry. Bajaj also introduced the concept of pro-biking to market Pulsar. Pulsar has been are feature laden from the very start. It was the first Indian bike to come with innovations like the alloy wheels, digital speedometer, DTS-i and exhaustec technologies. Bajaj thus far holds patents for the DTS-i and exhaustec technologies. All these offerings have not let Pulsars name to deteriorate and it still continuous to be the best selling bike in Indian. To understand the product primarily, this line of business includes narrate analysis, industrial analysis, and competitors analysis along with trick up analysis.

Objective: In todays competitive trade environment it has become very important for every production line group to plan their strategies for improving the customers satisfaction and on the consentaneous to optimize the profits for the company, so todays marketing is an entire organization function and a series of functioning like creating, communicating and delivering products of values to the customers and managing their needs in order to reap benefits to the organization and their by the stack holders. This study concentrates on Bajajs trend setting product PULSAR and has the following common chord major objectives: 1. Review market environment: A study of automobile industry, customer base, competitors, of the company and... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.