Strategy

Writing a Strategic Management Report This document summarises what I drive learnt about report piece of writing in my feature career in industry, consultancy and academia. I believe that it constitutes a just guide to good practice. But this is an area in which opinions and practices disaccord - for example, some people DO like to see the divers(prenominal) theoretical models laid out in detail, something that I weigh as inessential. You are advised to check with your tutor to work out sure that what is written here accords with their own requirements and preferences. ©Adrian Haberberg 2001 Please consider that you are writing a business report and non an academic essay, and that you are writing it for a busy and brainy manager. More specifically: Do not waste time and paper reproducing information from the case study. In particular, do not bore your client with a long history of the geological formation you are studying. You should assume that they have read and understood everything in the case study. Your job is to add value to that information. Remember that a report, like any other good piece of writing, tells a story in an interesting and coherent way.

There should be a clear flow from one section of your writing to another, and each part of the report should draw upon what has gone before, and consume analysis forward to what follows. Do not assume that, if you publish down all the theoretical models one after the other, you have done your job. If all you write is a PEST, followed by a Five Forces Analysis, followed by a SWOT analysis, followed by a……., then you will end up with a long-winded and repetitive list of unrelated points that will probably not decide the question very well. You need to acquire the dexterity to select the relevant parts of each analysis (and only if the relevant parts) and put them to loafher so as to answer the question you have been set. Avoid jargon. Write simply and concisely, avoiding unnecessary use of theoretical terms (more on this... If you want to get a full essay, order it on our website: Orderessay

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