The Fast Food Industry Ananlysis

Executive Summary This paper consists of eight sections. Firstly, it is a brief existence about entire close pabulum attention and interpretation of fast food. Secondly, fast food restaurants began from drive-in restaurants and the first fast restaurant is McDonalds. This section indicates the establishment and development of this industry. Thirdly, the competition among new restaurants is quite fiercely and the largest competitor is McDonalds. Moreover, each restaurant has specialise segment and unique products to attract certain consumers. Fourthly, it is the Porters five forces model analysis. Threats of new entrants and substitutes are high. Also, rivalry among lively firms is quite high. In contrast, bargaining power of consumers and suppliers are low. Fifthly, the up-to-date industry is on the mature egression stage because the harvest-tide rate is similar with GDP growth rate. However, this industry in certain developing countries is still on rapid accelerating growth stage and those countries are the future expansion markets. Sixthly, the level of regulations in the fast food industry is medium but the swerve is increasing. Seventhly, there are three future turn outs of fast food industry. The restaurants should provide more healthy and low-calories foods to fit peoples changing attitude toward eating. Moreover, new social media like Facebook is helpful tools for restaurants to expand. At last, POS system is also a future trend for restaurant management.

Finally, it is conclusion on the fast food industrys current and future picture. Table of Contents Introduction……………………………………….……… 4 archives…………………………………………………… 4 Competition……………………………………………… 5 Porters Five Forces Model……………………………… 6 on-going market…………………………………………… 9 Industry regulations……………………………………… 11 Future trends……………………………………………... 12 Conclusion……………………………………………….. 13 1. Introduction Unless you are in a particularly remote area, you cannot go far in developed... If you want to get a full essay, order it on our website: Orderessay

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