Leanna Sykora
Grand Canyon University
Business Law
tidy sum 240
Gerry Adams
August 1, 2010
Marketing Ethically and Legally
Marketing is an extremely all-important(prenominal) flavour of any line of work. Without it how would the general public know somewhat coursees and the goods and operate available to them? The line between ethical merchandising and legal marketing often reflect off distributively other. Ethics are the societal norms of values and standards, laws are enforceable in court. Marketing blends the societal norms, business culture and somatic expectations. There are many aspects of marketing; all pack knowledge of the ethical standards of the business and the laws that govern them. This paper will address just a few of the various aspects, in an attempt to give a broad understanding of ethics and the law when developing a marketing plan.
When businesses want to upgrade products or services, they often use many different strategies and methods to do so. A specific advertising strategy may be to digest promotions in order to attract consumers. Promotions can produce various things such as money, discounts, or other services and products. Just as anything else, these promises become a contract with an offer and acceptance of such offer.
Businesses have to full the ethical aspect of fulfilling these promises; if not they run the risk of injuring their reputation within the business community.
Being a wise consumer and understanding all aspects of a promotional deal; including reading the fine print. The Federal workmanship Commission (FTC) is a federal organization that monitors the various practices of businesses. The FTC whole shebang to prevent fraudulent, deceptive and unfair business practices in the securities industry and to provide information to help consumers spot stop and stay off them.(Federal Trade Commission, updated April 21, 2010) Even with federal agencies watching over business practices, unethical and illegal behavior still occurs....If you want to capture a full essay, order it on our website: Orderessay
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