Historic Strength
Started as a Trading community cv Years of History Publicly traded family family Modernize by both William & Victor Hong Kong Based Company Trading Company by 2000
69% sales USA 27% sales Europe Major retailers (the Limited, Gymboree, American Eagle, etc) Global sourcing network
..Strategy of Li & Fung..
holistic Supply Chain Management Organic Growth science & Global Expansion Decentralized Management Electronic decline Offer E-Commerce
StudioDirect.com
Li and Fung, a Chinese gild founded in 1906 - high growth rates & wide range of services
StudioDirect.com-direct trade arm of Li &Fung - for retailers of clothing and housew ars On-line business -lower cost advantages by managing volume purchases Enter SME (Small and Medium Enterprises) market
Capabilities of Li and Fung does StudioDirect.com leverage
Li and Fung Brand name Share Li & Fung corporate value Developing the company core competences
reputation is widely bash interpret any possible fears of using the internet
shares culture pump of autonomy and entrepreneurship
information and knowledgebased service company parent company market research
Build on the efficiency of processes through Li & Fung value chain
allow studiodirect.
com to charge commissions the high degree of customization -customize its orders -differentiate from its competitors -become more than efficient achieves a twofold objective -to reduce its bloodline costs -to react fast to any change of the company
Use an old economy mindset
It keeps the traditional Li & Fung as a guiding principle Solid financial back-up kick of inventory risks Suppliers rely on the companys reputation
What are the risks of the strategy?
Lack of confident
Excessive deviation of funds & Expenses piteous customer interface and lack of integration
Continued…
Selected Client
IS provide more exposure
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