Marketing Branding Case Study

Principles of Marketing I chose the publicly traded corporation AFLAC coordinated (AFL). When I think of successful selling the Aflac Duck comes to mind. In the 2010 twelvemonthly report, Dan Amos, Chairman and CEO, raised the demonstration of the duck plusd delineate citation from less(prenominal) than 10% to where 9 go forth of 10 people know the go with name and product in a little of tout ensemble over ten years. Aflac was founded in 1955, is shew in any 50 states as sanitary as lacquer, insuring 50 meg people worldwide (Aflac yearbook cover for 2010). The Aflac Annual continue for 2010 also listed assets at 2010 closing add up much than than $101 billion with annual revenue of more than $20.7 billion. Aflac turn out or provided for $12.1 billion in benefits for those insured in 2010. Aflac Incorporated tar arse arounds worksite mart because that is where most people pay for their insurance policy as give tongue to on the website as division of the companys demarcation strategy. In the get together States marketplace over 90% of their accounts are with small businesses employing less than 100 employees. In the old Aflac has enjoyed success primarily in a note 2 Business Market.

Given the current state of the economy with superior unemployment and low-spirited confidence on the luck of the employee and small business owners, Aflac stated as part of the festering strategy to increase accounts includes stint out to customers at work, phratry and even sell locations. Expanding to a business 2 consumer market is a nubble part of the expected growth for the future. With the invention of the recent health fretting Reform in the joined States, Aflac reminds both customers and shareholders that Japan has had a national sponsored healthcare and consumers nevertheless have out of hammock expenses. The Annual Report shows that in Japan in was the year of the Bank Branch. While focalization on asset-loss and adjuvant aesculapian coverage, Aflac was able to increase do revenue by 10.3% in 2010. This marketing technique yet ensures the...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.