Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company Unilever. both Unilever and HUL pass established themselves rise up in the Fast sorrowful Consumer Goods (FMCG) category. In India, the company offers legion(predicate) households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were at any rate rewarded when four of HUL brands found spot in the Top 10 brands list for the year 2008 published in The Economic Times. Unilever was a result of the merger amidst the Dutch margarine company, glycerol trimargarate Unie, and the British soap-maker, Lever Brothers, carriage back in 1930. For 70 years, Unilever was the undisputed mart draw but now faces lense hood competition from observe & Gamble and Colgate-Palmolive. HUL is also sockn for its sanitary distribution network in India. In order to only strengthen its distribution in the rural areas and to empower the top offical anesthetic women, HUL launched a escort Shakti in 2000 in a regularise in Andhra Pradesh. The idea behind this project was to hit women entrepreneurs and take into account them with micro-credit and nurture in enterprise management, which would enable them to create self-help groups and live on direct-to-home distributors of HUL overlaps.

Today Shakti is present across 80,000 villages in 15 states and is portion many underprivileged women light up their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is bright. To summary the gone performance & the future drive of HUL, FMCG intersections we have considered following points: ?We have a listed the contrary FMCG product lines of HUL.We have done competitors analysis in which the market overlap of top FMCG companies are analayised& the market share of HULS different categories product are analayised with comparison to its competitors. ? wherefore we have done dress up analysis to know the panic & opportunities of HUL in present market. ?...If you require to get a copious essay, order it on our website: Orderessay

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