A Strategic Analysis of Virgin Mobile South Africa

A Strategic Analysis of utter(a) restless southerly Africa1.Introduction32.Company background33.The blood landscape43.1Porter?s 5 rams43.1.1Competition from substitutes43.1.2Threat of entry53.1.3Industry rivalry53.1.4Bargaining ply of buyers63.1.5Bargaining power of suppliers73.2A sixth belligerent force ? complementors74.Resources and capabilities84.1Resources84.1.1Financial Resources84.1.2The perfect(a) Brand94.1.3Technology94.1.4The sodding(a) communications electronic earnings in reciprocal ohm Africa94.1.5G all everywherenment license94.2Capabilities104.2.1Marketing and Sales104.2.2Leveraging the complete(a) network104.2.3Buying Power104.2.4Research and development115Analysis of VMSA?s resources and capabilities116Strategic Options and Recommendations for VMSA136.1 Development of throw network and infrastructure136.2.1Government Relations146.2.2CellC Buyout146.2 Diversification157Conclusion168References171.IntroductionThe Virgin mail is wizard of the biggerst global brands in the twenty-first century. This report get out analyze Virgin bustling South Africa?s online and future sources of competitive expediency by examining internal factors much(prenominal) as the company?s resources, and foreign factors such as competitors and marketplace conditions. Recommendations will thence be presented to leverage and optimize our resources and best align our capabilities with outer opportunities and threats by identifying future optimal strategic options for the South African Group. 2.Company backgroundThe Virgin group world-wide consists of over 200 different companies, employing in wasted of 25,000 people and earning r in timeues of over US$7 one thousand thousand per annum.

The Virgin group has find synonymous in barter circles with strategic diversification, with Virgin beingness involved in industries including squeezable drinks, airlines, trains, cyberspace access, music, mobile phones, wines and even bridal wear. Founded by Sir Richard Branson in the 1960?s, the Virgin brand is one of the company?s linchpin assets. Branson?s outlandish and ersatz approaches to business have fuck off noted (and infamous) in closely business circles. He has assay to shelter and maintain a spirit of entrepreneurship in a large company environment, and continually seeks to challenge established businesses and industries by immersion existing markets in new and innovative ways. Branson?s dodging thus finds a natural complement in the industries that Virgin has entered in South Africa. Most of the industries ? airline, mobile and finance ?... If you desire to get a full essay, order it on our website: Orderessay

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