Kodak Leadership Issues

George Eastman he would have never thought Kodak will twist a Kodak Moment, when it filed bankruptcy on 19Jan2012 after 131 Years. An American icon company, failed to spin the wheel that was once invented in photographic business by Eastman. Famous tagline Kodak Moment created wonderful memories to people. At its peak it created more than 150,000 jobs worldwide. In 1975, Kodak invented digital camera when real rest of the world was with film photography. Company became a place name when Kodak East Share Cameras were introduced in 2003. Kodak as a company excelled beyond any ones expectations under the photographic Films and digital Camera business, later to lose its identity in digital world. A century old Journey as an Icon, a Company and Market Leader Kodak faced various dilemmas. though best inventions and good growths emerged during 1970 to 2005, lack of clarity led the imperium to dust. This resulted in Leaders at Kodak directed and redirected company from Photographic to Imaging to printing to Consumer Electronics. New players like Fuji Films, orchard apple tree and Google, used this opportunity and situation to grow against a giant. To ply more, crop or service diversification was easy for down in the mouth player while Kodak struggled for same because of organization size.

Kodak used holy Product (PP) approach to reach customers others used more active approach of Invent it, Introduce it and Improve it (III). The dilemma to set up between PP to III, lost the race for Kodak. This led to slow product delivery for technology greed customer needs. I follow up that when Kodak struggled to cross Tuckmans 2nd stage Storming Stage, players like shank and Nikon were inch close to 4th stage performing. The concept of loss leader/company give panache for new technology/product/service, by killing their own earlier sometimes prosperous product/services, can be read in pioneers Dilemma by Clay Christensen. At Google, Orkut gave way Buzz and later Buzz gave way to Google +. At... If you want to stupefy a full essay, order it on our website: Orderessay

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