Myer Australia Case

Firm all all overview Myer is an iconic Australia department store brand for over 100 years. It has grown through a combination of ingrained growth and acquisitions. Myer currently operate 65 department stores in all major shopping centres across Australia. It targets a resistant range of Australian population, offering more than 600,000 product lines from over 800 suppliers internationally. The group employs 14,000 people and majority of these employees will be on the floor. As a leader in this industry, Myer generates total sales vale of over $3.2 billion in pecuniary year 2009, and it has estimated the potential impact of new stores and one-on-one label on sales and earnings in the next four financial years. Myer issued the initial public offer of sh ars (IPO). Strength As a vector sum of the turnaround initiatives undertaken and the large capital supported, Myers competitive advantages have been expanded. all over the last few years, Myer has a better economic do good than the average amount in the industry. Apparently Myer has a well-recognised and honourable with a history of 100 years and the offering of private label enforce the brand strength in virtually ways. Myer aims to provide customers with a broad range of product categories. It in any case offers a wide range of domestic and international brands at different price points.

Myer has squiffy distribution channels that accept four distribution centres and four international centres which provide productivity and increased international sourcing of products. As mentioned above, Myer operates 65 stores in the prepare locations currently and therefore strong national store profit is set up which difficult to replicate and capture. Moreover, Myer has a strong customer base, with over three million members of Myer one committal program. According to the data, it is approximately 185 million visits in FY2009. Challenge The take exception of Myer is how to assess and minimize the risks. In the current situation, there are risks arised from both... If you want to get a full essay, order it on our website: Orderessay

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