Netflix Services Mktg

I.Introduction..1

A. run Marketing Concept……………………………………………..….1

B.Netflix………………………………………………………………….….…...3

1.About Netflix…………………………………………………………….…..5

IV. critique of current Services Marketing Literature……………………………..…6

V.How does Netflix implement the construct of Services Marketing…................. .

VI.How could Netflix Do it better

VII.Summary/Conclusion

VIII.References13

Introduction to Netflix

With more than than 13 million members, Netflix, Inc. (Nasdaq: NFLX) is the worlds largest subscription service be adrift movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members shtup instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. In February 2010 the American guest Satisfaction Index (ASCI) named Netflix the number integrity ecommerce company for guest satisfaction. Netflix has been named the number wholeness retail Web site for customer satisfaction in ten out of eleven surveys since 2005 by ForeSee Results. In December 2007 Netflix was ranked the number one online retailer by Nielsen Online.



In January 2007 Netflix was named the Retail Innovator of the division by the National Retail Federation. In the fall of 2005, turbulent Company magazine named Netflix the winner of its annual Customers First Award. In December 2008, Time Magazine named the Roku Netflix ready device one of the top ten gadgets of the year. (1)

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Introduction to Services Marketing Concept

Services play an increasingly important role in the parsimoniousness and in individual organizations. Services are particularly relevant in industries where competitive pressures are forcing companies to find ways to raise competitive differentiation. (Davey) Marketing a service is not hardly the same as marketing physical goods. It has been called selling the ultraviolet - delivering intangible services as a...If you want to get a full essay, order it on our website: Orderessay



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