As we have utter among the project, Swatch is a company which has a strategic marketing based on the satisfaction of the customers, and to discover this, the company has segmented it ingatheringion with the purpose of obtaining their main aims that be: the customer satisfaction, and obviously, to maximize profits. After analysing the market, we can observe Swatch is a family that is divided into the jewellery business and the watch one.
attitude happens when an enterprise has refractory which his objective market is, and the firm must(prenominal) study his characteristics, which firms are competitors, what is the behaviour of its components, etcetera.
Swatch is a firm positioned in different segments of the current market: Swatch is defined for having different types of models for e preciseone and very good quality products, in the segmentation about watches and things associate with time, Swatch follows a strategy of objective segmentation and maybe these criteria is what differentiates them from separate companies, they offer products for all kind of ages, both sex, they have in account the socioeconomic level of the society and they make product available for every one who is interested in a watch, Swatch also takes into account the time and never best said this sentence because they research the frequency which their products are bought and then the firm realized and modified its strategy to offer consumers exactly what they are disposed to buy, for instance we can look for Swatch accruals and we can honour all types of watches: for men, for women, to go to the adventure, there is a new collection called season’s collection related to the nature seasons, to go to school, to do sport…Positioning in this market is operose because firms must have a high level of yield and productivity, and the enterprise may take decisions like design the product, determined its price, choose the distribution canal and maybe the more significant thing is to design...If you want to get a full essay, dedicate it on our website: Orderessay
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