Tourist Behaviour

[Tourism Marketing
[2010]
Table of Contents
1.EXECUTIVE SUMMARY3
1.1.Key findings3
2.Introduction4
2.1Methodology4
2.2Limitations4
2.3The Plan4
3.Brief description of the destination5
4.Segmentation dodging6
4.aGeographic Segmentation7
4.1 Demographic Segmentation7
4.2Psychographic Segmentation7
4.3Behavioural Segmentation8
5.Marketing parley and Promotion9
6.Conclusion12
Works Cited13

1.EXECUTIVE SUMMARY
This physical composition is about tourism merchandise. The paper aims to analyse the marketing communication pieces of Italy, a popular holidaymaker destination, in relation to the segmentation strategy that it employs. and so the name serves as a foundation that will help in developing the destination image to attract touring cars to Italy.This is imperative in understanding the aspects of the destinations tourism market. A clear definition of a destination is given covering aspects such as the destinations tourists attractions. The attractions ar mainly places of interest where tourists visit, normally for its inherent, pagan value or historical significance. For example, the leaning tower of Pisa, the metropolis of canals in Venice and Italian museums. The destination facilities are also include are hotels and casinos for example.



Italys market is broken down into small different groups through the segmentation process. The fundamental segmentation variables are geographic, demographic, psychographic and behaviouristic. The message Italy insufficiencys to send or communicate to tourists is facilitated by marketing communication and promotion activities. Butlers tourism sports stadium cycle model is used to show how the types of phases of development and promotional levels which the destination has used from the exploration phase to the consolidation phase. Thus true positioning of the destination differentiates one destination from other on attributes that are meaningful to tourists and gives it a competitive edge. However, this is a...If you want to get a full essay, order it on our website: Orderessay



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