Zara is the flagship chain store of Inditex Group avow by Spanish tycoon Amancio Ortega , who too owns brands such as Massimo Dutti , Pull and Bear, Oysho, Uterqüe, Strad ivarius and Bershka . The group is headquartered in A Coruña , Spain , where the stolon Zara store opened in 1975. It is claimed that Zara needs just dickens weeks to develop a wise product and bewitch it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring ready agency production to low-cost countries. Perhaps its most out-of-the-way strategy was its policy of zero advertising; the company best-loved to invest a percentage of revenues in opening new stores instead .
The Inditex business model is characterised by a extravagantly degree of vertical integration compared to other models developed by our international competitors. It covers all phases of the fashion process: design, manufacture, logistics and distribution to its own managed stores. It has a flexible structure and a strong guest focus in all its business areas.
The key particle in the organization is the store, a carefully designed position conceived to make customers comfortable as they discover fashion concepts.
It is also where we obtain the information required to adapt the hold out to mate customer demands.
The key to this model is the ability to adapt the offer to customer desires in the shortest time possible. For Inditex, time is the main mover to be considered, above and beyond production costs. Vertical integration enables us to shorten turnaround times and achieve greater flexibility, reducing stock to a minimum and diminishing fashion risk to the greatest possible extent.
The success of Inditex`s collections lies in the ability to recognize and assimilate the continuous changes in fashion, invariably designing new models that respond to customer desires. Inditex uses its...If you want to get a full essay, order it on our website: Orderessay
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