Internation report

Summary

France is a world class competitor in kitchen-gardening products and food processing and clearly intends to maintain that position. Frances major promotion organizations include the Societe pour lExpansion des Ventes des Produits Agricoles et Alimentaires (SOPEXA) and the Centre Francaise du handicraft Exterieur (CFCE). In addition, the Compagnie Francaise dAssurances pour le Commerce Exterieur (COFACE), Frances export identification insurance agency, offers credit guarantees to exporters for market research and promotion, including participation in trade fairs in countries outside the EU. Total French political relation allocations to export market promotion by SOPEXA argon estimated at $35.4 million; industry contributions to SOPEXAs international promotion budget be $44.2 million.

SOPEXA represents first and foremost a worldwide network with offices in 23 countries. Over 70 percent of SOPEXAs international promotion funds are targeted to EU countries, including 25 percent for Germany and 20 percent for the United Kingdom. (This percentage mirrors the percentage of French bear on food exports to other EU countries. Other major markets are the United States (9 percent) and Japan and other Asian countries (11 percent). (SOPEXA is one of the some European promotion agencies to promote actively in Asia, including China.) SOPEXA in like manner maintains a delegation to the European Commission. Promotional activities are targeted at a wide variety of agricultural products.



The major products promoted in export markets in 1995 were fruits, wines and cheeses. SOPEXA initiated promotions for meat in Portugal and dairy products in Italy and Russia. SOPEXAs budget for Central Europe and Russia targets dairy products and apples (Russia), instore promotions of French cheeses in Poland and participation in Hungarian trade shows. In southeastern United States Asia, SOPEXA distributes consumer information on French dairy products. Promotion of cookies, drinking chocolate and other confectionery products also are conducted in Japan. SOPEXA, in conjunction with the French Prune Board, conducts promotions in...

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