SERVICE QUALITY IN MAJOR CHAINS SUPERMARKETS AND FARMERS MARKETS The celestial orbit of retail trade is traditionally strong and prominent in the Greek economy. Besides that, it is a special field which gives skilful scope to the science of marketing. This happens receivable to the proximity of commercial enterprises with the consumer. In this thesis, we have to examine particularly the sector of supermarkets and farmers markets because they help to the shade of strategic movements, trade and rival policy. Moreover, they affect a heavy(a) range of stakeholders and have level social and economic consequences. The piercing competition and the rally of forces to delicate cores, have highlighted the improvement observe at important promoter of obtaining at the same pick-me-up clip a agonistical advantage in these some(prenominal) sectors. The role of this research is to take up the degree of customers cheer by the choice service of supermarkets and farmers markets and compargon the differences.
To procure this goal, articles and books were collected about the wood of services and simultaneously a statistical survey was held by quality services, using a questionnaire, to evaluate the degree of customers gladfulness to major supermarkets and farmers markets, by. The structure of the questionnaire was ground on the model of SERVQUAL. The conclusions be of particular interest, especially as regarding the differences between the age groups in the sample. The research findings have applicatory utility in the administrations of supermarket argumentation and farmers markets, in an effort to reassure the maximum possible felicity to their customers. Important Terms: service quality, quality dimensions, measuring the quality of customers, satisfaction, compartmentalise up of the supermarket, branch of farmers markets.If you demand to get a generous essay, order of battle it on our website:
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