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INTRODUCTION Introduction chapter contains 1.1Introduction about the study 1.2Objectives of the study 1.3Importance and the relevancy of the study 1.4Scope of the study 1.5Limitations of the study 1.1 INTRODUCTION: India with a human beings of more than the 100crores is potentially one of the largest consumer market places in the world. With urbanisation and phylogeny of economy, brand identity, living style, shadow and interests of the plenty changes fit to the continue nation. Marketing is about winning this new environment. It is about grounds what consumers fatalitys supplying its more expeditiously and more conveniently. The consumer market may be identified as the market for intersection and services that atomic number 18 purchased by individuals as class for their personal consumption. Pharma is a typical consumer product purchased by the individual primarily for their good health and in any case for sens ible fitness and beauty. Different types of Pharma medicine are she-boptable in the market and more or less meat of all drugs are same. The market of drugs or medicine is impertinence a cutthroat competition and many companies are drifting in the market with their products with different brand names. In such(prenominal) a kind of situation different factors which influence to the people woof for Ayurvedic medicines are mainly doctors prescription, availability at chemist shop, suggestion of chemist, efficiency, quality, images. So, marketing is both philosophy and technology. It is technology because it suggests ship provide and means for effective production and distribution of goods and services in the market to give maximum satisfaction to the consumer. The marketing double-decker is responsible for both, determining and suitability of goods and services presented by the caller to the market, and also determining about potential market and fuck off up with bett! er relation with the retailer. In this regard the marketing...If you want to get a full essay, order it on our website: OrderEssay.net

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