Dell New Horizons

1Introduction dingle, one of the most sucessful companies in the PC Industry, was founded in 1984 by Michael Dell. The company is specialized in the production of private computers, workstations, servers and storage and is characterized by a efficient distribution arranging based on build-to-order manufacturing. Today, Dell considers different strategies for accelerating Dell´s success. This paper tries to analyse and evaluate these alternative strategies. 2 context Analysis From the beginning of 1999 until the fourth quarter of 2000 the PC industry was characterized by a hyper-growth. This could be explained by enormous investments in technology infrastructure to prepare for the millenium and the explosion of the internet. At the end of 2000, solely companies in the PC industry had to suffer from a f completelyoff in stock price and market capitalization. The main soil for the slowdown in revenue growth (from 30% to 10%) was the saturation of the U.S. market, as more as the half of all homes are already fit out with a PC. Due to modernization of many Asian and South American countries, it will be easier to gain market share in these countries, as the porcentage of households equipped with PC is yet not nearly as exalted as in the U.S.

The development of the market can beat out be seen in the change of the NASDAQ stock index, which rose from 1,835 in March 1998 to a high of 5,132 in March 2000 to a low of 1,619 in April 2001. 3Customers 3.1The U.S. market Relationship customers are hulky enough to have ongoing technology bargain for requirements and conceptualize continuity in their interaction with Dell, with their payment usually realised through coporate purchase orders or lease agreements. Transactional customers (including customer, small and strength businesses) were consumers or small businesses that tended to make only one purchase at a time, usually with credit-card based payment. 3.2International markets Dell had created three regions outside the United States: ?... If you want to get a full essay, order it on our website: Orderessay

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